About Us

Since the ’90s, Giant has been more than merch — we were the uniform of rock culture. Our tees became battle flags for true fans, worn loud at shows, in the streets, and across generations.

While we touched film and pop culture, it was rock and alternative music that made Giant legendary. Those vintage pieces still hold cult status today — proof that Giant is forever woven into music history.

Now we’re reclaiming that energy. With the same uncompromising standards, Giant is back — delivering authentic, officially licensed gear that carries the grit, spirit, and raw power of the artists who shaped our world.

Our mission: honor the legacy, push it forward, and amplify the voices of both the icons and the new generation.

This isn’t just apparel. It’s attitude. It’s legacy. It’s Giant!